2023 got everyone on the same page: FAST should be part of the media mix whether you are a content provider, a broadcaster, or a distribution platform.
Marion Ranchet //
18 Mar 2024
So, what does the future of streaming monetisation look like? This post-Peak TV media ecosystem is a brave new world, and being able to find the content you want, with the price you want to pay, will likely keep consumers on their toes for years to come.
Daniel Sarfati //
16 Apr 2024
Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalising viewer experiences and optimising content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
Steve Nathans-Kelly //
23 Jan 2024
Ad buying is changing. For example, now you can buy from an agency that has deep knowledge of data around local viewing, or you can go to a TV manufacturer that has deep knowledge of all of the viewing on its hardware.
Nadine Krefetz //
12 Dec 2023
Philip Radley-Smith | CEO | i2i MEDIA | HTTPS://i2iC.COM
Philip Radley-Smith //
27 Mar 2023