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Often, streaming media is compared to the world of broadcast television or radio. Perhaps that is because radio and TV are the two most obvious mediums that can be transferred into the streaming world, namely because TV and radio already have popular content, a steady revenue stream and large audiences. But the broadcast world faces a new set of challenges when trying to webcast or stream their signals over the Internet. Not only are there technical hurdles, but the use of streaming requires understanding new copyright and licensing structures, not to mention developing sustainable business models. And both TV and radio have their own unique set of requirements and issues.

Focus On Terrestrial Stations

In planning this report, we decided to focus primarily on terrestrial radio stations wanting to stream their signals over the Internet. One reason is because radio, with just an audio signal, requires much lower bandwidth considerations and can therefore be more economically viable than streaming for television broadcasters. Radio stations have also been streaming since 1995, the very early days of streaming. Only in the last twelve months have radio stations been wary of licensing and advertising issues.

Although this report is intended for terrestrial radio broadcasters, many issues discussed still apply to Internet-only radio stations, even to the streaming community as a whole. In this report, you’ll come to understand the issues that companies must know when starting their own streaming radio initiatives. Topics include:

• Choosing a streaming provider
• Legal, copyright and licensing issues
• Finding out how to earn additional revenue, notably through in-stream advertising
• Tracking and analyzing webcast audiences
• Discover emerging technological innovations to save money on bandwidth, one of the largest cost centers

As this report went to press, a panel appointed by the U.S. Copyright Office made an important announcement regarding performance royalty rates for webcasters. With these new proposed rates, streaming broadcasters need clear and relevant information about the Internet radio market, now, more than ever.

In short, large radio groups, small independent stations, college radio or even stations outside the U.S can benefit from this report.

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